What is SEO today?

What is SEO today?

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66 Digital Marketing

With passing through time the question raise in our mind What is the SEO today. The SEO is known, one of the foundations of search engines and the sinews of war. If SEO had to find the right keywords and placed the right tags in the right location before some time (SEO services in Lahore), the parameters have now changed a little. So today, what’s SEO??

What is SEO today?

SEO today: taking action to convert

SEO, search engine optimization, or even called natural referencing, no longer consists of positioning yourself at the top of search engine pages. In reality, you must now wonder whether your target should only be seen or whether your users should also be ordered and consumed by their items?

Not only is it a matter of introducing the right keywords into your content, but also it is necessary to ensure that the content leads to the purchase. You have to amplify the results of your content.

How to define the new SEO?

Google has evolved so much over the past few years that all of its tools used in the past have become obsolete. It doesn’t suffice today to create content, it needs to be liked, and it keeps. Also, we talk about Inbound marketing; we talk about SEO friendly marketing content.

SEO friendly marketing content stands out in two ways. On the one hand, external optimization is linked mainly to the quality and quantity of research (on search engines, social networks, forums, etc.) and internal optimization, on the other hand. The latter concentrates more on what you can do to maximize visits… By this, we mean the loading time, having a responsive site or not, the quality of navigation, etc. In other words, we are talking about user experience (UX)

What to do for good SEO?

To have a good SEO now, it is necessary to:

Improve the quality of content: to do this, you will need to ensure that you have striking titles with keywords, have CTAs, insert internal links between texts, and write on interesting subjects.

Take the responsive design into consideration: nowadays, people connect from their computers, but also their tablets and especially their smartphones. Your site and your content must be readable and appear correctly from any multimedia medium.

Have an optimal download speed: if you want your content to be read quickly and, above all, shared, it must be opened quickly. You must therefore choose a good host and a good server code.

Reuse your existing content: it’s a safe bet that you have dated content on your site that was not optimized with internal links.

Make old with new by inserting links.

Publish your content in other forms: by associating your site or your blog with a google analytics account, you will be able to see what was liked or not. So why not turn your awesome article into an e-book? A short but very popular article can become an infographic, a presentation to publish on Slideshare, etc.

Today Google’s algorithms are more and more sophisticated. They no longer detect your pages. They analyze them also.

Google’s EAT: a new parameter to deal with

Meaning “Expertise, Authoritativeness, Trustworthiness” (expertise, authority, credibility), the EAT is a new algorithm developed by Google in 2018. These three criteria are used to determine the relevance of a site and its content. Indeed, when only words were previously considered in the SEO, EAT is also considered today.


Google robots can determine if you are an expert in your field through your content published on your website. The content must be important. Your sector knowledge must be demonstrated.


It is not enough to show your expertise to be seen. It would help if you also had authority. In other words, you must also be recognized by your peers as an expert. It is therefore essential to publish videos, articles and get links from influential and authoritative sites. SEO increases the authority of your site as union complex increases your living lifestyle.

Credibility :

This last criterion is especially important for e-commerce sites. Indeed, the latter must provide security measures to their users—the encrypted form of payment, HTTPS, legal notification, Google My business site, etc.

How to improve your EAT score?

Since now the EAT score has become a key criterion for increasing rankings, know that it is possible to increase your EAT score with a few simple actions:

Include the author’s name for each editorial content

Ensure you maintain a good image of your brand (work on your presence on social networks, publish regularly, etc.)

Secure your site

Make your followers contributors.

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